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Synopsis: This one-evening seminar/workshop will teach writers and about the
world of publishing, what to expect when dealing with a publisher, and
self-publishing options.
State of Publishing Today, An Overview
New York and the rest of the world
Consolidation of the Big Guys
Blockbusters—Trend among large publishers to only want to publish big
hits, and are dropping even midlist writers
Less support for new writers, less patience while they develop—want
polished hit-writers right away
Proliferation of Smaller and Self-Publishers
Trends in Publishing
POD, e-Books, Internet for promotion and distribution, Self-Publishing, etc.
The Market
Who buys books, and where? (customers and retailers)
Dealing with a Big Publisher
- Organization of a publishing house
- Submitting, advances, royalty statements
Self-Publishing, Vanity Publishing and Agregators (Xlibris, etc.)
Pros and cons of each—see handout sheet.
The Finance of Publishing (for both big and
self-publishers)
Writers: advances, royalties
Editors
Design and layout
Printing
Shipping
Storage
Insurance (for E&O as well as damaged goods)
Marketing and PR
Wholesalers and distributors
Returns
Admin/Accounting
Summary/conclusion: why books cost what they do, why publishers
give the royalties that they do, and what to expect if you deal with a large
publisher or self-publish.
Distribution
Wholesalers, distributors, etc.
Writing for Publication
- As opposed to writing for art or enjoyment
- Understand the reader and the market
- Writers, even at big publishers, have to promote the book, sometimes at their
own expense
Book Production
Writing and Editing
Layout and Print Preparation
Printing
Special Considerations for Children’s Books and other Color Books
Q&A
Recommendations
Resource List
Handouts
- Seminar Overview
- Chart comparing pros and cons of big publisher, self-publisher, vanity
publishing, Agregators
- The Finance of Publishing
- Book Production
- Resource List
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